How an AI Agent Transformed Brand Tracking for a Leading Media Agency

At 730Ai, we partner with marketing leaders who need more than off-the-shelf analytics — they need actionable intelligence. One of our clients, a large media agency, faced an overwhelming challenge: keeping track of multiple brands and competitors in a fast-moving landscape.

Their teams were spending countless hours manually searching for recent information, pulling data from multiple sources, and then trying to consolidate it. To make matters more complex, each brand within the agency needed unique insights, making a one-size-fits-all report ineffective. This was slowing down their strategic planning and leaving opportunities unexplored.

To address this, we developed a custom AI Brand Insights Agent. This powerful tool aggregates data from a mix of sources — publicly available information, first-party data, and third-party licensed data — and makes it easily accessible. More importantly, it allows users to configure their own automated reports, selecting the views and timing that best suit their needs. The AI agent then delivers refreshed insights directly to their inbox, freeing up valuable time for deeper strategic work.

The results were transformative. The agency saved thousands of hours previously spent on manual data pulls. The time needed to create new strategic plans dropped by 30–40%. Beyond efficiency gains, the solution regularly uncovered fresh insights that fueled new ideas and actions.

This wasn’t just a technological upgrade — it reshaped how their team approached competitive intelligence, empowering them to move from a reactive stance to a proactive, insight-driven strategy.